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Evidence Guide: BSBMKG515 - Conduct a marketing audit

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG515 - Conduct a marketing audit

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare for marketing audit

  1. Identify main purposes of marketing audit in accordance with organisational requirements
  2. Determine scope of marketing audit and audit methodology in accordance with organisational requirements
  3. Determine when a marketing audit should be undertaken, in accordance with organisational requirements
  4. Identify participants likely to be involved in carrying out a marketing audit
Identify main purposes of marketing audit in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine scope of marketing audit and audit methodology in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine when a marketing audit should be undertaken, in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify participants likely to be involved in carrying out a marketing audit

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify form of marketing audit

  1. Identify main characteristics of marketing audit in terms of relevance to task and audit priorities
  2. Identity main elements to be included in marketing audit and its format, in accordance with organisational requirements
  3. Identify various forms of marketing audit and select those that best meet requirements of marketing plan, in accordance with organisational requirements
Identify main characteristics of marketing audit in terms of relevance to task and audit priorities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identity main elements to be included in marketing audit and its format, in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify various forms of marketing audit and select those that best meet requirements of marketing plan, in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct external marketing audit

  1. Identify criteria to use in external marketing audit, in accordance with organisational requirements
  2. Identify and describe, in qualitative and quantitative terms, external environmental factors which meet requirements of audit process
  3. Identify and describe, in qualitative and quantitative terms, technological factors, market characteristics and competitive factors relating to or affecting the business, which meet audit process requirements
Identify criteria to use in external marketing audit, in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and describe, in qualitative and quantitative terms, external environmental factors which meet requirements of audit process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and describe, in qualitative and quantitative terms, technological factors, market characteristics and competitive factors relating to or affecting the business, which meet audit process requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct internal marketing (self) audit

  1. Identify criteria to use in an internal marketing audit in accordance with organisational requirements
  2. Describe the marketing organisation in accordance with organisational and audit requirements
  3. Describe the marketing systems in accordance with organisational and audit requirements
  4. Identify marketing productivity in terms of profitability and cost effectiveness, and record results in accordance with organisational and audit requirements
Identify criteria to use in an internal marketing audit in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Describe the marketing organisation in accordance with organisational and audit requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Describe the marketing systems in accordance with organisational and audit requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify marketing productivity in terms of profitability and cost effectiveness, and record results in accordance with organisational and audit requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare marketing audit report

  1. Write a marketing audit report in accordance with organisational requirements
  2. Ensure marketing audit report meets reporting requirements of marketing audit form selected
  3. Ensure marketing audit report meets requirements of the marketing plan
Write a marketing audit report in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure marketing audit report meets reporting requirements of marketing audit form selected

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure marketing audit report meets requirements of the marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare for marketing audit

1.1 Identify main purposes of marketing audit in accordance with organisational requirements

1.2 Determine scope of marketing audit and audit methodology in accordance with organisational requirements

1.3 Determine when a marketing audit should be undertaken, in accordance with organisational requirements

1.4 Identify participants likely to be involved in carrying out a marketing audit

2. Identify form of marketing audit

2.1 Identify main characteristics of marketing audit in terms of relevance to task and audit priorities

2.2 Identity main elements to be included in marketing audit and its format, in accordance with organisational requirements

2.3 Identify various forms of marketing audit and select those that best meet requirements of marketing plan, in accordance with organisational requirements

3. Conduct external marketing audit

3.1 Identify criteria to use in external marketing audit, in accordance with organisational requirements

3.2 Identify and describe, in qualitative and quantitative terms, external environmental factors which meet requirements of audit process

3.3 Identify and describe, in qualitative and quantitative terms, technological factors, market characteristics and competitive factors relating to or affecting the business, which meet audit process requirements

4. Conduct internal marketing (self) audit

4.1 Identify criteria to use in an internal marketing audit in accordance with organisational requirements

4.2 Describe the marketing organisation in accordance with organisational and audit requirements

4.3 Describe the marketing systems in accordance with organisational and audit requirements

4.4 Identify marketing productivity in terms of profitability and cost effectiveness, and record results in accordance with organisational and audit requirements

5. Prepare marketing audit report

5.1 Write a marketing audit report in accordance with organisational requirements

5.2 Ensure marketing audit report meets reporting requirements of marketing audit form selected

5.3 Ensure marketing audit report meets requirements of the marketing plan

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare for marketing audit

1.1 Identify main purposes of marketing audit in accordance with organisational requirements

1.2 Determine scope of marketing audit and audit methodology in accordance with organisational requirements

1.3 Determine when a marketing audit should be undertaken, in accordance with organisational requirements

1.4 Identify participants likely to be involved in carrying out a marketing audit

2. Identify form of marketing audit

2.1 Identify main characteristics of marketing audit in terms of relevance to task and audit priorities

2.2 Identity main elements to be included in marketing audit and its format, in accordance with organisational requirements

2.3 Identify various forms of marketing audit and select those that best meet requirements of marketing plan, in accordance with organisational requirements

3. Conduct external marketing audit

3.1 Identify criteria to use in external marketing audit, in accordance with organisational requirements

3.2 Identify and describe, in qualitative and quantitative terms, external environmental factors which meet requirements of audit process

3.3 Identify and describe, in qualitative and quantitative terms, technological factors, market characteristics and competitive factors relating to or affecting the business, which meet audit process requirements

4. Conduct internal marketing (self) audit

4.1 Identify criteria to use in an internal marketing audit in accordance with organisational requirements

4.2 Describe the marketing organisation in accordance with organisational and audit requirements

4.3 Describe the marketing systems in accordance with organisational and audit requirements

4.4 Identify marketing productivity in terms of profitability and cost effectiveness, and record results in accordance with organisational and audit requirements

5. Prepare marketing audit report

5.1 Write a marketing audit report in accordance with organisational requirements

5.2 Ensure marketing audit report meets reporting requirements of marketing audit form selected

5.3 Ensure marketing audit report meets requirements of the marketing plan